97hi Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how 97hi ("97hi", "we", "us", or "our") collects, uses, stores, discloses, and protects personal information obtained from individuals ("you", "player", or "user") who access or use the 97hi online casino and sports betting platform, accessible at https://97hi.io (the "Platform").

By registering an account, making a deposit, placing a wager, or otherwise using the Platform, you acknowledge that you have read this Policy in full and that you consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you must discontinue use of the Platform.

This Policy applies to all personal data collected through the Platform, including data submitted during registration, data generated through your use of games and sports betting markets, data collected through cookies and similar tracking technologies, and data provided during identity verification or customer support interactions.

This Policy should be read alongside the 97hi Terms & Conditions and the Responsible Gaming Policy, both of which are incorporated by reference. In the event of a conflict between this Policy and those documents on a matter relating specifically to personal data, this Policy will prevail.

2. Who We Are

97hi operates as an online casino and sports betting platform designed specifically for the Bangladesh market, providing entertainment services including casino games, live dealer tables, slot games, crash and instant games, and sports betting across cricket, football, kabaddi, and other popular sporting events.

For the purposes of this Policy, 97hi acts as the data controller in respect of personal data collected from players registered on the Platform. As data controller, we determine the purposes and means of processing your personal data and are responsible for ensuring that such processing complies with applicable data protection standards.

Our primary contact channel for all privacy-related enquiries is:

• Email: [email protected]
• WhatsApp: +880 1700 000000
• Live Chat: Available 24/7 via the Platform dashboard (Bangladesh Standard Time, UTC+6)

3. Data We Collect

97hi collects personal data across several categories, depending on how you interact with the Platform. The following table provides an overview of the categories of data we collect, along with examples:

3.1 Sensitive Personal Data

97hi does not intentionally collect sensitive categories of personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data. However, identity documents submitted during KYC verification (such as your National Identity Card) may incidentally contain some of this information. Where such data is submitted, it is processed solely for the purpose of age and identity verification and is handled with heightened care and restricted access controls.

3.2 Voluntary Provision

Much of the personal data we collect is provided voluntarily by you during registration, account updates, or customer support interactions. Some data — particularly technical and usage data — is collected automatically when you visit the Platform. You may choose not to provide certain optional data, but failure to provide mandatory registration or verification data will prevent account creation or withdrawal processing.

4. How We Collect Your Data

97hi collects personal data through the following methods:

4.1 Direct Collection

You provide data directly when you: create a 97hi account; complete identity verification (KYC); make a deposit or request a withdrawal; contact customer support via live chat, email, or WhatsApp; activate responsible gaming tools; or respond to surveys or promotions offered by 97hi.

4.2 Automated Collection

When you visit and interact with the Platform, our servers and analytics systems automatically record technical and usage data, including your IP address, device information, browser configuration, pages visited, and session activity. This data is collected through server logs, cookies, web beacons, and similar technologies. See Section 9 (Cookies) for full details.

4.3 Third-Party Sources

In certain circumstances, 97hi may receive data about you from third parties, including:

• Payment providers such as bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and card processors — for transaction confirmation and fraud detection purposes.
• Identity verification services — for cross-referencing the documents you submit during KYC.
• Fraud prevention and anti-money laundering (AML) databases — to screen accounts against known risk indicators.
• Game providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — for game session data and RNG audit logs.

5. Why We Use Your Data

97hi uses your personal data only for legitimate, clearly defined purposes. We do not use your data for purposes that are incompatible with those stated in this Policy. The primary purposes for which we process your personal data are as follows:

5.1 Account Management

To create and maintain your player account, verify your identity and age (21+), communicate account-related updates, process deposits and withdrawals, and manage your account settings and preferences.

5.2 Service Delivery

To provide access to casino games, live dealer tables, slot games, crash games, and sports betting markets; to process wagers and settle winnings; and to apply bonuses and promotional credits to your account in accordance with applicable offer terms.

5.3 Legal and Regulatory Compliance

To comply with applicable laws and regulations, including anti-money laundering (AML) obligations, know your customer (KYC) requirements, responsible gaming obligations, and any requests from competent legal authorities. We are required to retain certain records for a minimum period as part of these obligations.

5.4 Fraud Prevention and Security

To detect, investigate, and prevent fraudulent activity, bonus abuse, multi-accounting, unauthorised account access, and other prohibited conduct as defined in the 97hi Terms & Conditions. We use automated systems and manual review processes for this purpose.

5.5 Customer Support

To respond to your enquiries, complaints, and support requests submitted via live chat, email, or WhatsApp; to investigate disputes regarding game outcomes, payments, or account actions; and to maintain records of support interactions for quality and compliance purposes.

5.6 Responsible Gaming

To identify patterns of potentially harmful gambling behaviour, apply self-exclusion and deposit limit tools at your request, and proactively enforce responsible gaming measures where 97hi determines it necessary to protect your wellbeing.

5.7 Platform Improvement

To analyse aggregated usage patterns, game performance data, and player feedback for the purpose of improving the Platform's features, user experience, game selection, and payment options. This analysis uses anonymised or pseudonymised data wherever possible.

5.8 Marketing Communications

To send you information about promotions, new games, seasonal offers (such as Eid, Pohela Boishakh, or BPL season promotions), and other 97hi news — but only where you have provided explicit consent to receive such communications. You may withdraw consent at any time by contacting [email protected].

6. Legal Basis for Processing

97hi processes your personal data on the following legal bases, depending on the purpose of processing:

• Contractual Necessity: Processing required to perform the contract between you and 97hi — including account creation, payment processing, game delivery, and withdrawal settlement.
• Legal Obligation: Processing required to comply with applicable legal requirements, including KYC/AML obligations, age verification requirements, and lawful authority requests.
• Legitimate Interests: Processing carried out for 97hi's legitimate business interests, including fraud prevention, platform security, and service improvement, where such interests are not overridden by your rights and freedoms.
• Consent: Processing based on your freely given, specific, and informed consent — primarily for marketing communications and certain optional analytics. Consent may be withdrawn at any time without affecting the lawfulness of prior processing.

7. Data Sharing & Disclosure

97hi does not sell, rent, or trade your personal data to any third party for marketing or commercial purposes. We share your personal data only in the circumstances described below, and only to the minimum extent necessary for each purpose.

7.1 Payment Processors

We share transaction-relevant personal data with bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard solely for the purpose of processing your deposits and withdrawals. Each payment provider operates under its own privacy policy and data security standards.

7.2 Game Providers

When you play a game supplied by a third-party provider such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, or Ezugi, your session data (player ID, wager amounts, game outcomes) is transmitted to that provider's servers for game delivery and fairness auditing purposes. Game providers do not receive your full identity data or payment details.

7.3 Identity Verification Services

During the KYC process, verification documents and identity data may be shared with trusted third-party verification service providers who assist in validating the authenticity of submitted documents and confirming identity data against reference sources.

7.4 Fraud and AML Services

We may share account and transaction data with fraud detection services and anti-money laundering screening databases for the purpose of detecting and preventing financial crime. Such services are bound by strict confidentiality obligations.

7.5 Legal and Regulatory Authorities

We may be required by law or by a competent legal authority to disclose personal data relating to specific accounts or transactions. 97hi will comply with lawfully issued disclosure requests. Where permitted by law, we will notify you of such a request before disclosing your data.

7.6 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of 97hi's business, player data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and of any material change to this Policy that results from it.

8. Payment Data & Financial Privacy

97hi takes the security of your financial information with the utmost seriousness. Given the Platform's focus on Bangladesh-market payment methods — particularly mobile financial services — the following specific provisions apply to payment data:

8.1 What We Store

97hi stores the account numbers associated with your registered payment methods (bKash number, Nagad number, Rocket number, Upay number, bank account number) for the purposes of: verifying deposit source ownership; processing withdrawal requests to your registered method; and complying with AML transaction monitoring requirements.

8.2 What We Do Not Store

97hi does not store bKash PINs, Nagad PINs, Rocket PINs, card CVV numbers, full card PAN numbers, or any other authentication credentials associated with your payment methods. All real-time payment authentication is conducted directly between you and the respective payment provider through their secured, encrypted systems. 97hi receives only a transaction confirmation reference upon successful payment processing.

8.3 Transaction Records

Full records of all deposit and withdrawal transactions — including amounts, timestamps, payment methods, and reference numbers — are retained for a minimum of five (5) years in accordance with AML compliance obligations. These records are available to you upon request via [email protected].

8.4 Deposit and Withdrawal Matching

To protect against unauthorised fund transfers, 97hi requires that withdrawals be processed to the same payment method used for the corresponding deposit. This matching policy means that your payment method data must be accurately recorded and retained for the duration of your account's active use.

9. Cookies & Tracking Technologies

97hi uses cookies and similar tracking technologies to operate the Platform effectively, maintain your session, and analyse Platform usage. This section explains what cookies we use, why we use them, and how you can manage your preferences.

9.1 What Are Cookies

Cookies are small text files stored on your device by your web browser when you visit a website. They allow the website to remember your preferences, maintain your login session, and track how you interact with the site. 97hi also uses similar technologies such as web beacons, pixel tags, and local storage objects for equivalent purposes.

9.2 Categories of Cookies We Use

9.3 Managing Cookies

You can manage cookie preferences through your browser settings. Most modern browsers allow you to view, block, or delete cookies. Disabling strictly necessary cookies will impair your ability to log in and use the Platform. Disabling analytics or functional cookies will not prevent Platform access but may reduce personalisation quality. Instructions for managing cookies are available in the help documentation of your browser (Chrome, Firefox, Safari, Edge, Samsung Internet, etc.).

10. Data Retention

97hi retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and compliance obligations. The following retention periods apply as general guidelines:

Following the expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any individual player. Anonymised data may be retained indefinitely for statistical and analytical purposes.

11. Data Security

97hi implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security framework includes the following key measures:

• SSL 256-bit Encryption: All data transmitted between your device and the 97hi Platform is encrypted using industry-standard TLS/SSL 256-bit encryption, protecting your data in transit from interception.
• Encrypted Data Storage: Sensitive personal data and verification documents stored on 97hi servers are encrypted at rest using AES-256 encryption standards.
• Access Controls: Access to player data within 97hi's internal systems is strictly limited to personnel who require it to perform their specific job functions. All internal access is role-based and logged for audit purposes.
• Firewalls and Intrusion Detection: The Platform infrastructure is protected by enterprise-grade firewalls and real-time intrusion detection systems that monitor for anomalous access patterns and attempted breaches.
• Secure Payment Handling: Payment processing is conducted through the secured APIs of respective payment providers. 97hi does not handle raw payment credentials at any point in the transaction flow.
• Regular Security Audits: 97hi conducts periodic security assessments and vulnerability testing to identify and remediate potential weaknesses in the Platform's security posture.
• Staff Training: All 97hi personnel with access to player data receive regular training on data protection practices, phishing awareness, and secure data handling procedures.

Despite these measures, no online platform can guarantee absolute security. In the unlikely event of a data breach that affects your personal data and poses a risk to your rights, 97hi will notify you promptly via your registered email address, describing the nature of the breach, the data affected, and the steps we are taking in response.

12. Your Data Rights

As a player on the 97hi Platform, you hold a number of rights in respect of the personal data we hold about you. These rights are described below. To exercise any of these rights, contact us at [email protected] with your account username and a clear description of your request. We will respond within 30 days of receiving your request.

Note that some rights are subject to conditions and exceptions. For example, the right to erasure does not apply where retention is required by law (such as AML transaction records). We will clearly explain any applicable limitation when responding to your request.

13. Protection of Minors

The 97hi Platform is strictly intended for adults aged 21 years and above. 97hi does not knowingly collect personal data from individuals under the age of 21. Age verification is a mandatory part of the registration and KYC process, and accounts suspected of belonging to underage individuals are suspended pending verification.

If you are a parent or guardian and believe that a minor has registered on the Platform or provided personal data without your consent, please contact us immediately at [email protected]. Upon receiving such a report, 97hi will promptly investigate, suspend the relevant account, and delete any associated personal data that was collected from the minor, subject to any legal retention obligations.

97hi actively employs technical and procedural controls — including NID-based age verification and device fingerprinting — to detect and prevent underage registration attempts. Players who provide false information regarding their age are in violation of the 97hi Terms & Conditions and may have their accounts permanently closed and any winnings forfeited.

14. Changes to This Policy

97hi reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data practices, applicable law, or Platform features. When we make material changes to this Policy, we will notify you through one or more of the following channels:

• A prominent notice on the 97hi Platform homepage or login page, visible upon your next visit;
• A direct notification to your registered email address;
• An in-Platform notification visible in your account dashboard.

The revised Policy will display the updated "Effective Date" and "Last Updated" date at the top of the document. Your continued use of the Platform following the publication of a revised Policy constitutes your acceptance of the updated terms. If you do not agree with the revised Policy, you must cease using the Platform and may request account closure by contacting [email protected].

For minor changes that do not materially affect the way we process your personal data — such as typographical corrections or clarifications — we may update the Policy without issuing a direct notification, though the updated date will always be reflected at the top of the document.

We encourage you to review this Policy periodically to stay informed about how 97hi protects your personal information. Previous versions of this Policy are available upon request by contacting our support team.

15. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 97hi processes your personal data, please reach out to our support team through any of the following channels. All privacy-related enquiries are handled by staff trained in data protection practices and will be acknowledged within 24 hours.

• Email: [email protected] — subject line "Privacy Enquiry" for fastest routing
• WhatsApp: +880 1700 000000 — available during Bangladesh Standard Time (UTC+6) business hours
• Live Chat: Available 24/7 via the Platform dashboard

When contacting us about a data rights request, please include your account username and a clear description of your request. We may need to verify your identity before processing certain requests to ensure that personal data is not disclosed to unauthorised parties.

97hi is committed to resolving all privacy-related concerns promptly and transparently. If you are not satisfied with our response to a privacy enquiry, you have the right to escalate your complaint through applicable legal channels in your jurisdiction.